Tyler's Herbs of Choice: The Therapeutic Use of Phytomedicinals
Author: Varro Tyler
You won't find folklore and spurious claims in Tyler's Herbs of Choice, only proven direction toward the safe and healthy use of a cornucopia of therapeutic herbs. This reliable follow-up to the original Herbs of Choice is source that will help you keep abreast of one of the most rapidly growing and expanding fields of medicine. You'll get the information and direction you need to make informed, cost-effective decisions toward healing choices - the natural way.
Healthline Magazine - Paul Insel
You won't find folklore and spurious claims in Tyler's Herbs of Choice — only proven direction toward the safe and healthy use of a cornucopia of therapeutic herbs....This book is a reliable follow-up to Herbs of Choice and an excellent source that will help you keep abreast of one of the most rapidly growing fields of medicine.
Doody Review Services
Reviewer:Douglas McDaniel, MTOM, LAc(Mercy College)
Description:This is a clear, concise, well referenced guide to the use of herbal remedies in the treatment of many common conditions. The selection of the remedies included is based upon well- documented safety and efficacy data.
Purpose:The authors' intent is to educate the practicing physician, student, and lay person about recent clinical studies and advances in the understanding of the mechanisms of action and the important and ever-expanding role that high-quality phytomedicinals can play in the management of chronic conditions and health maintenance. They fulfill this intention by addressing the need for well-documented scientific evidence on the safety and efficacy of herbal remedies to support many years of similar claims based solely on anecdotal evidence.
Audience:This book is written with a wide audience in mind, from the practitioner of Western biomedicine who is thinking of incorporating phytomedicinals into his or her practice, to the student of any herbal tradition, and to the patient who is interested in the safe and effective use of herbal remedies to treat common, everyday ailments. The authors are extremely knowledgeable of phytomedicianls as they are used in the West, but seem to be lacking in understanding of the theories that inform the practice of Chinese and Indian herbal traditions.
Features:This is a brief, well-written overview of the basic principles of medical herbalism as practiced in the West, as well as a history of herbal regulation in the United States, including prudent suggestions as to the development of future regulations. Itis divided into common conditions that have been historically treated with phytomedicinals. The pathogenesis of each condition is clearly presented. Each herb represented has substantial scientific evidence supporting its inclusion. Diagrams illustrating various metabolic processes help the reader to understand what is occurring in the body and how an appropriate herbal intervention may help the body regain healthy function.
Assessment:This is a valuable resource for anyone looking for compelling scientific evidence that phytomedicinals are viable alternatives or complements to many standard forms of treatment.
Library Journal
Originally published as The Honest Herbal in 1982, Tyler's Honest Herbal is still the classic herbal guide for consumers and health practitioners alike, fully referenced with the latest peer-reviewed scientific data. As in previous editions, great emphasis is placed on safety concerns when taking herbs. Tyler's Herbs of Choice, a new edition of the 1994 Herbs of Choice, discusses the therapeutic application of herbal remedies for over 100 health problems. Objective and scientifically sound, it augments Tyler's Honest Herbal, although the titles do not need to be bought together. An added bonus is the useful chapter on "Herbal Regulations," as reliable and understandable information on this topic is hard to find. Copyright 1999 Cahners Business Information.
Booknews
Provides readers with concise, science-based information on hundreds of herbs, organized by the conditions they are generally used for, from the digestive to the immune system. Introductory chapters discuss basic principles, faux herbal medicine, and regulatory concerns. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Internet Book Watch
Tyler's Herbs of Choice provides an important treatise on the therapeutic use of phytomedicinals (herbal remedies) and provide important information on the most effective herbs, what they do, how they work. This is not for the casual reader: technical medical descriptions of common conditions and treatments cover details doctors will need to know and provide explanations of how the herbs interact with the body, and what constitutes acceptable levels of dosage.
Healthline Magazine - Paul Insel, Ph.D.
You won't find folklore and spurious claims in Tyler's Herbs of Choice — only proven direction toward the safe and healthy use of a cornucopia of therapeutic herbs....This book is a reliable follow-up to Herbs of Choice and an excellent source that will help you keep abreast of one of the most rapidly growing fields of medicine.
Haworth Press Incorporated The
This new edition, with additional scientific material, will become one of the most often used references by health practitioners of all types.
---Mark Blumenthal, Founder and Executive Director, American Botanical Council; Editor, HerbalGram
Fluent and free of unnecessary jargon....A splendid update to the original volume...addresses recent developments in the use of herbal medicines in the United States and elsewhere.
---A. Douglas Kinghorn, PhD, DSc. Professor of Pharmacognosy, University of Illinois at Chicago; Editor, Journal of Natural Products
One of the most useful and most quoted references in the field of herbal medicine.
---Jerry L. McLaughlin, PhD, Professor of Pharmacognosy, School of Pharmacy and Pharmacal Sciences, Purdue University.
Table of Contents:
| Preface | ||
| Ch. 1 | Basic Principles | 1 |
| Ch. 2 | The Herbal Regulatory Dilemma | 23 |
| Ch. 3 | Contents and Use of Subsequent Chapters | 41 |
| Ch. 4 | Digestive System Problems | 47 |
| Ch. 5 | Kidney, Urinary Tract, and Prostate Problems | 89 |
| Ch. 6 | Respiratory Tract Problems | 111 |
| Ch. 7 | Cardiovascular System Problems | 127 |
| Ch. 8 | Nervous System Disorders | 153 |
| Ch. 9 | Endocrine and Metabolic Problems | 185 |
| Ch. 10 | Arthritic and Musculoskeletal Disorders | 199 |
| Ch. 11 | Problems of the Skin, Mucous Membranes, and Gingiva | 211 |
| Ch. 12 | Performance and Immune Deficiencies | 235 |
| Index | 261 |
Interesting book: Healing with Aromatherapy or Mastering the Zone
Elements of Pharmaceutical Pricing
Author: Eugene Mick Kolassa
Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical industry how to improve your marketing and pricing skills. By describing the process for reaching pricing decisions and clarifying the environment of pharmaceutical marketing, this book demystifies the area of pharmaceutical pricing and shows how to use prices to capture the value of products instead of lowering their value. Recent pharmaceutical pricing decisions have reflected uninformed, emotional, and short-term thinking. Elements of Pharmaceutical Pricing shows you how to avoid these kinds of decisions, helping you refine your pricing skills and increase your firm's profitability by:
- showing you how to determine the value of a pharmaceutical product
- outlining a pricing philosophy that addresses the politics and problems you'll encounter
- tracing the pricing research process
- examining the role of price in the decision to purchase, prescribe, or use pharmaceuticals
- addressing the challenges facing the industry in the future
Kenneth Witte
This book provides information on the various elements that cuurently go into, as well as those that should go into, the pricing of pharmaceutical products. The purpose of this book is to provide a framework for making pricing decisions on pharmaceuticals based on informative ""pricing on purpose,"" rather than pricing on emotion. Various elements in the pricing decision process are outlined and implications discussed with the intent of leading the reader through the various actions needed to make rational decisions in pricing pharmaceuticals. This book is targeted primarily to the marketing staff of the pharmaceutical industry and to the buyers of pharmaceutical products who deal with issue of price. This book provides the reader with the various elements of pricing pharmaceuticals to capture the value of the product in terms of other healthcare goods and services, rather than the concept of pricing just to move more unit volume. The author outlines the logical steps for the pharmaceutical pricing research process that helps reduce the uncertainty and risk in making pricing decisions. The book emphasizes the importance of knowing the terminology of the market place, the role of the changes in health care, the characteristics of patient and disease for which the product is used, the value of the therapy, public policy, the company needs, and other elements that should go into the price decision-making process of pharmaceuticals. Numerous examples and figures make the text easy to follow. Examples of pricing are given from different settings (retail, hospital, wholesale, etc.) and one can easily see the need for more rational pricing. This is an extremely useful reference forinformation on how pricing should be done and what considerations need to go into the decision making process of pricing pharmaceuticals. The objectives of the book are worthy and well met. The book should be a reference source for anyone involved in pricing pharmaceuticals.
Doody Review Services
Reviewer: Kenneth Witte, PharmD (University of Illinois at Chicago College of Pharmacy)
Description: This book provides information on the various elements that cuurently go into, as well as those that should go into, the pricing of pharmaceutical products.
Purpose: The purpose of this book is to provide a framework for making pricing decisions on pharmaceuticals based on informative "pricing on purpose," rather than pricing on emotion. Various elements in the pricing decision process are outlined and implications discussed with the intent of leading the reader through the various actions needed to make rational decisions in pricing pharmaceuticals.
Audience: This book is targeted primarily to the marketing staff of the pharmaceutical industry and to the buyers of pharmaceutical products who deal with issue of price.
Features: This book provides the reader with the various elements of pricing pharmaceuticals to capture the value of the product in terms of other healthcare goods and services, rather than the concept of pricing just to move more unit volume. The author outlines the logical steps for the pharmaceutical pricing research process that helps reduce the uncertainty and risk in making pricing decisions. The book emphasizes the importance of knowing the terminology of the market place, the role of the changes in health care, the characteristics of patient and disease for which the product is used, the value of the therapy, public policy, the company needs, and other elements that should go into the price decision-making process of pharmaceuticals. Numerous examples and figures make the text easy to follow. Examples of pricing are given from different settings (retail, hospital, wholesale, etc.) and one can easily see the need for more rational pricing.
Assessment: This is an extremely useful reference for information on how pricing should be done and what considerations need to go into the decision making process of pricing pharmaceuticals. The objectives of the book are worthy and well met. The book should be a reference source for anyone involved in pricing pharmaceuticals.
Rating
3 Stars from Doody
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